How
to Start an eBusiness |
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| Whether
you want to sell products online or just provide
information about your bricks-and-mortar business,
don't let another day slip by without developing
an Internet home base for your business. These simple
how-tos will provide everything you need to get
started. |
| First
Steps |
Finding
and Securing a Domain Name
First, you've got to try to find the best name for
your business. Then it's time to protect your investment.
Choosing
a Web Host
And how to protect your site if your host goes
kaput.
Accepting
Payments
Go traditional with credit card acceptance or
explore one of the many payment alternatives.
How
to Create a Site for Your Service Business
If you're interested in setting up shop on the
Internet to promote your service, these simple
strategies will help you bring in the business.
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| Site
Design and Content |
Designing
Your Site: How to Do It Yourself or
Hire a Designer
Plus, when and how to hire a software developer
10
Design Mistakes to Avoid
Avoid these top 10 annoyances and your visitors
will thank you.
Adding
Stickiness to Your Site
These 7 tips will help you add content and community
that'll keep visitors coming back for more.
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| Customer
Service |
Creating
a Privacy Policy
To build customer confidence, there's nothing better
than a boldly exhibited privacy statement.
Dealing
With Product Returns
Customer satisfaction guaranteed? Here are a few
tips on handling customer returns.
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| Marketing
Your Site |
21
Ways to Promote Your Site Online and Off
These 21 tips will help you get the word out about
your e-business.
Improving
Your Search Engine Standings
Optimize your Web pages to increase your search
engine submission results.
Pumping
Up Your Site's Marketing Copy
To increase page views, you've got to give people
a reason to click. Try following these four hard-and-fast
rules for crafting compelling copy.
Determining
if Your Site Is a Good Sales Tool
If your Web site isn't doing its job--selling--why
are you keeping it on your sales team?
|
Email
Marketing |
Writing
Your First E-Mail Promotion
Your current newsletter subscribers are a captive
audience for your e-mail promotions--so plan them
well and follow these writing tips.
Creating,
Managing and Increasing Your Opt-In List
Keep your list squeaky clean and avoid dangerous
list-management blunders with these easy-to-implement
strategies.
Boost
Your Opt-In Rate
Try these sure-fire methods for converting occasional
visitors into subscribers.
Make
Sure You're Not Spamming Your Customers
Learn the difference between spamming and opt-in
e-mail lists, and then find out how to protect
your business against false accusations.
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